The Planet Mark™ appoints PR and communications firm Speed to raise awareness of SDG work
Planet First has appointed Speed on a project-basis to raise the profile of The Planet Mark™ Sustainability Certification and the work it is doing around the UN Sustainable Development Goals (SDGs).
Speed is an award-winning, full-service PR and communications consultancy that advises on a wide range of corporate, consumer, public sector and private organisations. Operating from offices in London, Bristol and Birmingham, Speed has already worked on a number of sustainability initiatives across its specialists divisions, which include Business & Corporate, Consumer & Lifestyle and Food & Hospitality.
Speed will be supporting The Planet Mark™ on raising awareness of its sustainability certification, which it was unveiled at a recent 'Business and the Global Goals' event (pictured), measurably contributes to seven of the UN's 17 Sustainable Development Goals (SDGs). The Planet Mark™ SDG announcement comes as recent research revealed that as many as two in five firms are either ignoring or are having no meaningful engagement with the UN's goals.
The media relations project will see Speed manage the ongoing press office and secure in-depth thought leadership articles across key media. Activity will focus on raising the profile of The Planet Mark™ sustainability certification and engage and inspire businesses to take action.
The Planet Mark™ founder, Steve Malkin, said: "Momentum has been building within the business community to take steps forward over the last two years. But latest evidence suggests those efforts could be falling short due to a lack of meaningful and measurable action. Now is the time to take action, and we believe Speed is the right PR partner to help us achieve our goals. Their industry knowledge and passion for our cause makes us confident we can make real strides forward."
Cat Jennings, director of Food & Hospitality at Speed, said: "We had crossed paths with The Planet Mark™ at various sustainability events and initiatives within the industry, and they are renowned for their vision and the footprint they are leaving amongst businesses. We are looking forward to helping tell their fascinating story and empower companies to get on board."
The Planet Mark™ will be holding a series of roundtables in the Spring to provide practical help for businesses looking to align themselves with the UN SDGs. Contact us if you would like more information.