Cool Earth, The Planet Mark™ partner working to halt rainforest destruction, has come out on top in a report of charities that are most cost-effectively reducing carbon emissions through avoided deforestation.
The findings are the result of research by leading charity advisor Giving What We Can (GWWC). It assesses which charities around the world are most effective at what they do. GWWC looked at around 50 climate change charities and concluded the most cost effective is Cool Earth.
Cool Earth works alongside indigenous villages putting local people back in control with the resources they need to keep their rainforest intact.
According to the World Health Organisation by 2030 an additional 250,000 people will die each year due to the effects of climate change, with people living in extreme poverty affected the most.
GWWC modelling shows current emissions will increase human mortality by at least one death per 258,200t of CO2e emitted. That’s equivalent to the amount of carbon stored in 1,000 acres of rainforest.
The areas where Cool Earth’s partnerships are located have high infant mortality, low life expectancy, and extreme poverty. By protecting a patch of rainforest just three times the size of Hyde Park, Cool Earth says its work reduces enough carbon emissions to prevent a future death.
“Cool Earth mitigates climate change more cost-effectively than any other charities working on direct mitigation which we are aware of at the moment, and we are confident that Cool Earth is one of the most-effective charities in this area,” the GWWC report writes.
Through Cool Earth, Planet Mark-certified organisations including Prologis, Office Coffee Company and Wiles Greenworld, have to date protected 6,941 acres of rainforest and their communities in areas of the world most at risk from deforestation, including Peru, Congo and Papua New Guinea.
Matthew Owen, director of Cool Earth, said: "We're thrilled that Giving What We Can have recognised funding our partner villages as being the most cost effective way of mitigating the effects of climate change. It's thanks to the backing of partners like The Planet Mark™ that we've been able to put over 650,000 acres of at risk rainforest across the world under the protection of local people."
Steve Malkin, CEO of The Planet Mark™, added: “We’ve always been huge fans of the work Cool Earth does. Protecting rainforest is one of the most important actions we can take to prevent climate change. This latest research vindicates Cool Earth's work and the positive impact it is having on climate change, poverty and human life itself. We are proud to partner with such a impactful charity.”
Cool Earth’s latest project is a partnership with three villages in the East of Papua New Guinea whose rainforest is threatened by palm oil plantations.