The BECỌ products consist of a 250ml vegan, eco-foaming hand wash (pictured), which saves 88 litres of water per bottle compared to liquid hand wash; and a 97% organic, vegan, 100g triple-milled bar soap in three planet-friendly and eco-certified fragrances: Honey Blossom, Spring Meadow and Wild Berries. Each bottle of foaming hand wash lasts 2.5 times longer than a liquid hand wash, meaning less plastic waste. The organic bar soap is also made with ingredients that have not been produced with herbicides, chemical fertilizers, or pesticides.
Uniquely, every product bears the names of three different team members involved in BECỌ’s creation – from product development through to customer services. Abhi, blind at the age of 14 following an accident, has his name appearing on the Wild Berries foaming hand wash. Abhi manually feeds BECỌ bottles onto the production line, ensuring there are no dents or scratches on its surface. Nic, who works in the customer services team, and has learning difficulties and Noonan Syndrome, is also named on the products. He said: “I’m thrilled to be recognised and to show that I don’t have to hide myself and my disability.”
CLARITY – The Soap Co. estimates that if every household in the UK used BECỌ in their bathrooms, BECỌ would create nearly 45,000 new jobs for people with disabilities.
“There has never been more demand for products which are better for society, better for the environment, and are just better for the people who buy them,” said Camilla. “Through the launch of The Soap Cọ, we learnt a lot about introducing an ethical heart to the world of premium body and bath products – and have left no stone unturned in setting a whole new standard in eco and sustainability credentials for supermarket shoppers.”
Commenting on the new launch, Steve Malkin, founder of The Planet Mark™, said: “It is fantastic to see that the supermarkets are getting behind such a unique brand as BECỌ. CLARITY – the Soap Co. is a charity that cares deeply about its environmental as well as its social impacts, which is why it has worked so hard to become a holder of The Planet Mark™. By launching BECỌ onto the supermarkets shelves, CLARITY – the Soap Co. is putting sustainability into the hands of the consumer.”
BECỌ has secured listings in Waitrose and Sainsbury’s and will be in store from the start of July - with selected Co-op stores following in late summer. To find out more about BECỌ visit www.betterconsidered.org Facebook and Instagram @BECO.UK